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Music Distribution for Independent Artists and Labels in India

Release to Spotify, Apple Music, YouTube and 150+ stores, with caller tunes on Jio, Airtel, Vi and BSNL included on every plan. Get paid in rupees, and your copyright stays 100% yours.

  • 150+ storesWorldwide delivery
  • 4 telecom networksCaller tunes on every plan
  • 100% copyrightStays with you, forever
  • Paid in rupeesAnnual plans, GST invoiced

Your music, everywhere it matters

Spotify
Apple Music
YouTube Music
TikTok
Instagram
Facebook
Snapchat
Deezer
Tidal
SoundCloud
Pandora
Shazam

And 150+ more stores and streaming services worldwide.

Pitched where curators listen

New Music

Friday India

Spotify editorial

New Music Friday India

The week's essential new drops

New Music

Daily

Apple Music editorial

New Music Daily

Today's most vital releases

Fresh

Finds India

Spotify editorial

Fresh Finds India

Tomorrow's independents, first

Punjabi

Hits

Apple Music editorial

Punjabi Hits

Punjabi music's biggest right now

RADAR

India

Spotify editorial

RADAR India

Emerging artists on the rise

Bollywood

Hits

Apple Music editorial

Bollywood Hits

The songs ruling the charts

Punjabi

101

Spotify editorial

Punjabi 101

The heavy hitters, wall to wall

Today's

Hits

Apple Music editorial

Today's Hits

What the world is playing now

Illustrative covers. Playlist placement is pitched, never guaranteed.

From your upload to every store, in five steps.

The portal does the checking, the delivery and the reporting. You do the music.

  1. 01

    Upload

    Drop your WAV or FLAC master and artwork in the portal. It checks them against store specs before anything ships, so nothing bounces for a technical reason you could not see.

  2. 02

    Review

    Metadata, credits, artwork and audio get a real check. If something needs a fix, you see exactly what and why, in plain language.

  3. 03

    Delivery

    Your release goes to 150+ stores with the right credits, language, territories and release date. Caller tunes are queued for the telecoms at the same time.

  4. 04

    Live

    The portal detects when your song is live on the stores and emails you a release card sized for stories and posts, ready to share.

  5. 05

    Paid

    Statements land in the portal itemised by store and country. Payouts are in rupees on your plan's schedule, with GST and TDS handled for you.

Caller tunes on Jio, Airtel, Vi and BSNL.

When someone calls a fan who has set your song as their caller tune, your music plays before the call connects. For regional and devotional music it is often the biggest earner of all, and international distributors cannot deliver it.

  • Set on JioTunes, Airtel Hello Tunes, Vi and BSNL from the same release.
  • Included on every plan, with no extra charge and no separate upload.
  • Activates a few days after your release goes live on the stores.
  • Reported alongside your streaming royalties in the same statement.
9:41

What could your music earn each month?

Move the sliders. The estimate uses publicly reported average per-stream rates for Indian and international listeners, and the per-subscriber rate telecoms typically pass through for caller tunes.

25,000
1,00,000
40,000
5,000
3,000
500

Estimated royalties, Rising plan

7,948 to29,410

a month, paid to you in rupees

  • Spotify 24%
  • YouTube 34%
  • JioSaavn 23%
  • Apple Music 10%
  • Amazon Music 4%
  • Caller tune 5%

Your plan

Each plan states the share you keep and its price on the pricing page.

Start releasing

An estimate, not a guarantee. Rates vary by listener country, free or paid subscription, and each store's reporting month. Streaming figures are per-stream averages; caller tune figures are per active subscriber per month. Excludes GST and TDS.

Three ways to work with SUF.

Distribution

Release under your own name or your label. 150+ stores, caller tunes, YouTube Content ID and Official Artist Channel, Dolby Atmos delivery, editorial pitch support, and a portal that shows delivery status, statements and analytics in one login.

Artist management

For a small number of artists, we run the whole thing: release strategy, catalogue planning, brand and partnership direction, and a team that answers. It starts with a conversation.

Marketing services

Paid promotion for any artist or label in India, on or off our roster. YouTube Ads, reel campaigns with disclosed creators, and playlist pitching on Spotify. Real ad platforms and real accounts, never bots or stream farms.

Your catalogue, your statements, your numbers. One login.

Submit releases against a real delivery-spec check, follow each store's status, read statements itemised by store and country, and see streams, top cities and playlist adds in one place. Analytics are clearly marked as analytics; only your statements are money.

  • Spec validation before review, so a release never bounces for a reason you could not see.
  • Royalty splits with collaborators, each paid directly into their own account.
  • GST invoices and TDS certificates generated for you, every payout.
sufdigitals.com/portalSample data

Streams, last 12 months

10,58,000

14

Tracks

62

Countries

318

Playlist adds

Release status

  • SpotifyLive
  • JioSaavnLive
  • Apple MusicLive
  • YouTube MusicLive
  • Caller tuneActivating

Royalty statement

PeriodStreamsYour revenue
May 20261,84,21084,330
Apr 20261,52,87670,661
Mar 20261,38,40261,478

Plans in rupees, with the number stated up front.

Annual plans, from Rs 999 a year. Every plan states the share of royalties you keep before you pay anything, and you own 100% of your copyright on all of them, forever. Caller tunes are included on every plan. Nothing renews without you saying so.

Artist plans

For releasing under your own name. Every tier reaches the same stores; they differ on the share you keep, how fast a release goes out, and how often you are paid.

Debut

Rs 999a year

Rs 1,179 including 18% GST, charged once at checkout

  • You keep 80% of royalties
  • 1 artist profile
  • 25 releases a year
  • Delivery in 7 to 10 days
  • Quarterly payouts, Rs 1,000 minimum
  • Support within 72 hrs
  • Daily analytics
  • YouTube Content ID and Official Artist Channel
  • Caller tunes (CRBT) on Jio, Airtel, Vi and BSNL

Rising

Rs 1,999a year

Rs 2,359 including 18% GST, charged once at checkout

  • You keep 85% of royalties
  • 1 artist profile
  • 50 releases a year
  • Delivery in 3 to 5 days
  • Monthly payouts, Rs 500 minimum
  • Support within 48 hrs
  • Daily analytics
  • Choose your own release date
  • Royalty splits with payee logins
  • Spotify and Apple for Artists claim help
  • YouTube Content ID and Official Artist Channel
  • Caller tunes (CRBT) on Jio, Airtel, Vi and BSNL

Pro

Rs 2,999a year

Rs 3,539 including 18% GST, charged once at checkout

  • You keep 90% of royalties
  • 2 artist profiles
  • 125 releases a year
  • Delivery in 24 to 48 hrs
  • Monthly payouts, no minimum
  • Support within 24 hrs
  • Daily analytics
  • Choose your own release date
  • Royalty splits with payee logins
  • Spotify and Apple for Artists claim help
  • Editorial playlist pitch support
  • YouTube Content ID and Official Artist Channel
  • Caller tunes (CRBT) on Jio, Airtel, Vi and BSNL

Signature

Rs 3,999a year

Rs 4,719 including 18% GST, charged once at checkout

  • You keep 95% of royalties
  • 5 artist profiles
  • 250 releases a year
  • Delivery in Priority queue
  • On demand payouts, no minimum
  • Support within 12 hrs + WhatsApp
  • Daily analytics
  • Choose your own release date
  • Royalty splits with payee logins
  • Spotify and Apple for Artists claim help
  • Editorial playlist pitch support
  • YouTube Content ID and Official Artist Channel
  • Caller tunes (CRBT) on Jio, Airtel, Vi and BSNL
  • Catalogue transfer assistance
  • Dedicated release manager

Label plans

For running several artists under one account, with consolidated statements and per-artist deal terms. A label plan starts to beat separate artist plans at around three artists.

Label Starter

Rs 4,999a year

Rs 5,899 including 18% GST, charged once at checkout

  • You keep 85% of royalties
  • Up to 10 artists
  • Unlimited releases
  • Delivery in 3 to 5 days
  • Monthly payouts, Rs 500 minimum
  • Support within 48 hrs
  • Daily analytics
  • Label dashboard and roster view
  • Consolidated statements across your artists
  • Bulk catalogue import
  • Your label name on every release
  • Content ID and OAC across your roster
  • Caller tunes across your roster, on every major Indian telecom

Label Pro

Rs 7,999a year

Rs 9,439 including 18% GST, charged once at checkout

  • You keep 90% of royalties
  • Up to 30 artists
  • Unlimited releases
  • Delivery in 24 to 48 hrs
  • Monthly payouts, no minimum
  • Support within 24 hrs + account manager
  • Daily analytics
  • Label dashboard and roster view
  • Consolidated statements across your artists
  • Bulk catalogue import
  • Your label name on every release
  • Recoupment tracking for advances
  • Bulk release scheduling
  • Content ID and OAC across your roster
  • Caller tunes across your roster, on every major Indian telecom

Label Enterprise

Rs 9,999a year

Rs 11,799 including 18% GST, charged once at checkout

  • You keep 95% of royalties
  • Unlimited artists
  • Unlimited releases
  • Delivery in Priority queue
  • On demand payouts, no minimum
  • Support within 12 hrs + WhatsApp + quarterly review
  • Daily analytics
  • Label dashboard and roster view
  • Consolidated statements across your artists
  • Bulk catalogue import
  • Your label name on every release
  • Recoupment tracking for advances
  • Bulk release scheduling
  • Content ID and OAC across your roster
  • Caller tunes across your roster, on every major Indian telecom

Want every feature side by side?

The pricing page puts every tier in one table, feature by feature, for artists and for labels.

Compare plans

Artists releasing with SUF.

100+ independent artists and labels across India, in every language.

Aroon Rawa, an artist releasing with SUF Digitals

Aroon Rawa

Anny Singh, an artist releasing with SUF Digitals

Anny Singh

Shelly Baadla, an artist releasing with SUF Digitals

Shelly Baadla

Your name goes here.Create your account

Questions, answered straight.

The things artists ask most before they start. The full list is on the FAQ page.

Create an account on the artist portal with your email and a password, choose the plan that fits how much you release, and sign your distribution agreement. You can be set up and submitting your first release the same day.

There is no application to wait on and nobody decides whether you are allowed in. Every release is still checked against store delivery specs before it ships, so a release can be sent back for a fix, but that is a technical check and not a judgement on your music.

Plans are annual, priced in rupees, and shown in full on the Pricing page. Artist plans and label plans are separate ladders; the label ladder is for running several artists under one account.

Every plan states the share of royalties you keep. That number is shown on the plan page inside the portal before you pay anything, and it is written into your distribution agreement, so you never find it out from a statement.

No. We do not charge a saved card without you telling us to. We email you before your plan is due to expire and it continues only if you renew it.

If a plan lapses, the music you have already released stays live and your royalties keep being reported and paid. What pauses is your ability to send out new releases and the service levels that came with the plan. Your catalogue only comes down if you ask for it to come down.

We deliver worldwide to more than 150 stores and streaming services, including the major international platforms and the services that matter most for Indian audiences. Short-form and social platforms are covered as well, so your music is usable in reels and user videos where those platforms support it.

Yes. We set your release as a caller tune, also called a caller ring back tone or CRBT, across the major Indian telecoms: Jio (JioTunes), Airtel (Hello Tunes), Vi and BSNL. It is included on every plan at no extra cost, which is unusual, because most international distributors cannot deliver caller tunes in India at all.

Caller tunes are one of the biggest earners for regional and devotional music in India, so this is often the single most valuable delivery for Haryanvi, Punjabi, Bhojpuri, Marathi, Tamil, Telugu and devotional artists. Once your release is live, the telecoms take a few days to activate the caller tune, which is normal and outside anyone's direct control.

Stores report and pay on a delay, typically two to three months after the month your music was streamed. Once store reports land with us, we process them, apply your agreed terms, and your statement appears in your portal with your revenue clearly separated. Payouts are made to your bank account per the schedule in your agreement.

Put your next release out.

Create your account, pick a plan, upload your first release. It takes a few minutes and nobody has to approve you first.