Release to Spotify, Apple Music, YouTube and 150+ stores, with caller tunes on Jio, Airtel, Vi and BSNL included on every plan. Get paid in rupees, and your copyright stays 100% yours.
Your music, everywhere it matters
And 150+ more stores and streaming services worldwide.
Pitched where curators listen
New Music
Friday India
Spotify editorial
New Music Friday India
The week's essential new drops
New Music
Daily
Apple Music editorial
New Music Daily
Today's most vital releases
Fresh
Finds India
Spotify editorial
Fresh Finds India
Tomorrow's independents, first
Punjabi
Hits
Apple Music editorial
Punjabi Hits
Punjabi music's biggest right now
RADAR
India
Spotify editorial
RADAR India
Emerging artists on the rise
Bollywood
Hits
Apple Music editorial
Bollywood Hits
The songs ruling the charts
Punjabi
101
Spotify editorial
Punjabi 101
The heavy hitters, wall to wall
Today's
Hits
Apple Music editorial
Today's Hits
What the world is playing now
Illustrative covers. Playlist placement is pitched, never guaranteed.
The portal does the checking, the delivery and the reporting. You do the music.
01
Drop your WAV or FLAC master and artwork in the portal. It checks them against store specs before anything ships, so nothing bounces for a technical reason you could not see.
02
Metadata, credits, artwork and audio get a real check. If something needs a fix, you see exactly what and why, in plain language.
03
Your release goes to 150+ stores with the right credits, language, territories and release date. Caller tunes are queued for the telecoms at the same time.
04
The portal detects when your song is live on the stores and emails you a release card sized for stories and posts, ready to share.
05
Statements land in the portal itemised by store and country. Payouts are in rupees on your plan's schedule, with GST and TDS handled for you.
When someone calls a fan who has set your song as their caller tune, your music plays before the call connects. For regional and devotional music it is often the biggest earner of all, and international distributors cannot deliver it.
Move the sliders. The estimate uses publicly reported average per-stream rates for Indian and international listeners, and the per-subscriber rate telecoms typically pass through for caller tunes.
Estimated royalties, Rising plan
₹7,948 to ₹29,410
a month, paid to you in rupees
Your plan
Each plan states the share you keep and its price on the pricing page.
An estimate, not a guarantee. Rates vary by listener country, free or paid subscription, and each store's reporting month. Streaming figures are per-stream averages; caller tune figures are per active subscriber per month. Excludes GST and TDS.
Release under your own name or your label. 150+ stores, caller tunes, YouTube Content ID and Official Artist Channel, Dolby Atmos delivery, editorial pitch support, and a portal that shows delivery status, statements and analytics in one login.
For a small number of artists, we run the whole thing: release strategy, catalogue planning, brand and partnership direction, and a team that answers. It starts with a conversation.
Paid promotion for any artist or label in India, on or off our roster. YouTube Ads, reel campaigns with disclosed creators, and playlist pitching on Spotify. Real ad platforms and real accounts, never bots or stream farms.
Instant quotes. You do not need to be on our roster to use any of it.
Run your music video as a targeted ad. Pick the ad type and the views you want, and get your price on the spot.
Get a quoteYour song placed with creators whose audience already fits it. Real reels on real accounts, every link shared with you.
Get a quotePlaylist pitching built around your genre and language, so the streams come from listeners worth having.
Get a quoteSubmit releases against a real delivery-spec check, follow each store's status, read statements itemised by store and country, and see streams, top cities and playlist adds in one place. Analytics are clearly marked as analytics; only your statements are money.
Streams, last 12 months
10,58,000
14
Tracks
62
Countries
318
Playlist adds
Release status
Royalty statement
| Period | Streams | Your revenue |
|---|---|---|
| May 2026 | 1,84,210 | ₹84,330 |
| Apr 2026 | 1,52,876 | ₹70,661 |
| Mar 2026 | 1,38,402 | ₹61,478 |
Annual plans, from Rs 999 a year. Every plan states the share of royalties you keep before you pay anything, and you own 100% of your copyright on all of them, forever. Caller tunes are included on every plan. Nothing renews without you saying so.
For releasing under your own name. Every tier reaches the same stores; they differ on the share you keep, how fast a release goes out, and how often you are paid.
Rs 999a year
Rs 1,179 including 18% GST, charged once at checkout
Rs 1,999a year
Rs 2,359 including 18% GST, charged once at checkout
Rs 2,999a year
Rs 3,539 including 18% GST, charged once at checkout
Rs 3,999a year
Rs 4,719 including 18% GST, charged once at checkout
For running several artists under one account, with consolidated statements and per-artist deal terms. A label plan starts to beat separate artist plans at around three artists.
Rs 4,999a year
Rs 5,899 including 18% GST, charged once at checkout
Rs 7,999a year
Rs 9,439 including 18% GST, charged once at checkout
Rs 9,999a year
Rs 11,799 including 18% GST, charged once at checkout
Want every feature side by side?
The pricing page puts every tier in one table, feature by feature, for artists and for labels.
100+ independent artists and labels across India. Release in any of 69 Indian languages.
Practical guides on the money, the rights and the platforms, written for artists in India.
8 minute read
Music distribution gets your song onto Spotify, Apple Music, YouTube Music, JioSaavn and Gaana, and collects the royalties they owe you. Here is the full process, the platforms that actually matter in India now, and how caller tune delivery works.
Read the guide7 minute read
How streaming, caller tune, and publishing royalties actually reach an Indian artist: who pays who, how long it takes, and what TDS and GST mean for your payout. Written plainly, with the parts most guides skip.
Read the guide8 minute read
What caller ring back tones (CRBT) are, how your fans set your song on Jio, Airtel, Vi and BSNL, why they are one of the biggest earners for regional and devotional music, and how you get paid.
Read the guide6 minute read
If you write or compose music in India, IPRS membership is how your publishing royalties actually reach you. Here is what it is, who should join, and how the process works.
Read the guideThe things artists ask most before they start. The full list is on the FAQ page.
Create an account on the website, choose the plan that fits how much you release, and e-sign your distribution agreement. You can be set up and submitting your first release the same day.
There is no application to wait on and nobody decides whether you are allowed in. Every release is still checked against store delivery rules before it ships, so a release can be sent back for a fix, but that is a technical check and not a judgement on your music.
Artist plans cost Rs 999 (Debut), Rs 1,999 (Rising), Rs 2,999 (Pro) and Rs 3,999 (Signature) a year, before 18% GST. Label plans cost Rs 4,999 (Label Starter), Rs 7,999 (Label Pro) and Rs 9,999 (Label Enterprise) a year.
Every plan includes delivery to all major stores, caller tunes on Jio, Airtel, Vi and BSNL, YouTube Content ID, smart links and free ISRC and UPC codes. The plans differ on the share you keep, how many releases you get, how fast a release goes out and how often you are paid. The full comparison is on the pricing page.
No. We do not charge a saved card without you telling us to. We email you before your plan is due to end and it continues only if you renew it.
If a plan lapses, the music you have already released stays live and your royalties keep being reported and paid. What pauses is sending out new releases and the service levels that came with the plan. Your catalogue only comes down if you ask for it to come down.
Your release goes to more than 150 stores and streaming services worldwide, including Spotify, Apple Music, YouTube Music, JioSaavn, Gaana, Amazon Music, and Instagram and Facebook for Reels and Stories.
It is also set up as a caller tune on Jio, Airtel, Vi and BSNL, and goes into YouTube Content ID where that is right for the song.
Yes. SUF sets your release as a caller tune, also called a caller ring back tone or CRBT, on Jio (JioTunes), Airtel (Hellotunes), Vi and BSNL, on every plan at no extra cost. Most international distributors cannot deliver caller tunes in India at all.
Caller tunes are one of the biggest earners for regional and devotional music in India, so this is often the most valuable delivery for Haryanvi, Punjabi, Bhojpuri, Marathi, Tamil, Telugu and devotional artists. More on the caller tunes page.
Stores report and pay about two to three months after the month your music was played. When a report reaches us, your share is credited to your portal, and you withdraw it on your plan's schedule.
Debut pays quarterly with a Rs 1,000 minimum, Rising and Label Starter monthly with a Rs 500 minimum, Pro and Label Pro monthly with no minimum, and Signature and Label Enterprise on demand with no minimum. Money goes to your own bank account or UPI.
Create your account, pick a plan, upload your first release. It takes a few minutes and nobody has to approve you first.
